Devsiota.

Retail · Pakistan · 2023–24

Omnichannel POS & inventory

Internal name: Counterline

In-store POS, stock, and loyalty on one catalog so outlets stop selling inventory the warehouse no longer has.

50K+

transactions processed per month

The situation

Tills, the website, and the warehouse each had a version of the truth. Promotions were applied by hand. Month-end meant reconciling three exports.

What we did

  • A single product and price list feeding POS and the online catalog.
  • Offline-tolerant till flow with sync when the line comes back.
  • Loyalty and basic promotions in the same ticket, not a second app.
  • Ops dashboard for stock-outs and the SKUs that actually move.

What changed

Stores sell from live stock. Head office sees sell-through without waiting for a weekend spreadsheet. New outlets reuse the same till build instead of another one-off.